As they begin to spend again, American consumers aren’t shopping the way they did before the downturn, according to a new study from WSL Strategic Retail. Shoppers are making more frequent, smaller purchases and rapidly increasing the amount of shopping they do online. The Wall Street Journal/Real Time Economics blog

Social-media users who follow a brand on Facebook or Twitter are up to 67% more inclined to shop that brand or recommend it to others, according to a report by Chadwik Martin Bailey. Fans’ reasons for following companies included seeking discounts, signaling their support or receiving exclusive access. The Independent (London)/Relax News

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U.S. e-commerce increased 11% last year to surpass $155 billion in sales, according to Forrester Research. The company is forecasting 11% growth this year as well. The research and forecast show that e-commerce growth is starting to cool, although online sales growth is outpacing that of total retail. “There are still high levels of growth. But we are on a much bigger base now,” said Sucharita Mulpuru, e-commerce analyst at Forrester. The Wall Street Journal/Digits blog

Online Sales are expected to hit $144 billion in the U.S. and £78bn in the UK by 2010. Isn’t it time you got your piece of the pie? With Quick Shopping Cart, you can create and publish a stand-alone Internet store or add one to your existing Web site in a matter of minutes. Accept PayPal® and credit cards, offer multiple shipping options, issue coupons -all via your secure site. And there’s NO “percentage of sales” fee!

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